Global Editorial Director (2018-Current)
Drive strategy and execution of omnichannel storytelling and messaging
Brand voice, story, and copy (omni + international)
Brand narrative, concept, and concept creation for key cultural moments (Examples here)
Projects
Reworked GTM process to be more editorially minded and strategically story focused
Identity and End-to-End Process Participation: Adopted new directives through brand and visual projects as well as updated company-wide end-to-end processes
We Are Women.
International Women’s Day 2021
Story + Script / Collaboration with Jacob Jonas The Company
Love Stories
Valentine’s Day 2020
Copy / Editorial Direction / Casting / Shoot Production
Out East
Photography by Jen Steele
Copy / Concept / Styling / Editorial Direction / Casting / Shoot Production
Photography by Thomas Slack
Copy / Concept / Editorial Direction / BTS Video Direction and Production
The Denim Capsule
Photography by Hans Neumann
Creative Director: Steven Cateron
Club Monaco Denim Launch:
Copy / Editorial Direction / Product Naming + Story / Influencer Marketing
Love Starts Here
Photography / Video by Erika Long
Pride 2019
Copy / Editorial Direction / Influencer Marketing
Social:
Father’s Day / Instagram Series
Photography by Chris Aznar
Video by Ant Blue Jr.
Father’s Day / Instagram Series
Photography by Chris Aznar
Spring 2019
Video / Photography by Jen Steele
Editorial Direction / Casting
More:
Email Marketing: Concept / Copy / Influencer Marketing
Email Marketing: Concept / Copy
